Purple Squirrel Media LLC, including our subsidiaries and affiliated companies (collectively, "PSM", "we", "our" or "us"), puts great efforts in making sure that the Personal Data (as defined herein) we process is stored securely and used properly, and that our data processing practices are accurately communicated to our users and prospective users.
This privacy policy ("Policy" or "Privacy Policy") describes how we collect, store, use and disclose Personal Data through the use of our AI video generation services, platforms and APIs, or otherwise under our business operation, as follows:
Under this Privacy Policy:
All our Apps, features, platforms and services set forth above shall be collectively referred to as the "Services". In addition, any individual using or interacting with our Services, including Apps' Users, Visitors, Prospects, and Business Users shall be collectively and separately, referred to as "you" or "your".
We encourage you to read this Policy carefully and reach out to us if you have any further questions.
Any Personal Data you provide is made at your free will and consent (where required under applicable data protection laws), and you acknowledge that you are not under any statutory obligation to provide us with Personal Data. However, we must collect or receive some Personal Data to provide the Service, and if you will not provide us with such Personal Data, we will not be able to fulfill certain purposes, for example, provide certain Services or enable use of certain features.
We may update and amend this Policy from time to time, at our sole discretion. The most recent version of the Policy will always be accessible from our websites and Apps. The updated date of the Policy will be reflected in the "Last Modified" heading. In case of a material change, or if required by law, we will provide notice reflecting these changes and any such material amendments to our privacy practices described under this Policy will become effective within the period noted in such notice. Unless otherwise notified, any changes will become effective when we publish the modified Policy. We recommend you review this Policy periodically to ensure you understand our most updated privacy practices.
Purple Squirrel Media LLC is organized under the laws of the State of Delaware, and is the "data controller" (as such term, or equivalent, is defined under applicable data protection legislation) of the Personal Data collected through the Services which is subject to this Privacy Policy.
For any questions, inquiries or concerns related to this Privacy Policy or the processing of your Personal Data, you may contact us as follows:
Data Protection Officer — Contact Information:
By Email: privacy@purplesquirrelmedia.io
By Mail:
Purple Squirrel Media LLC
Attn: Data Protection Officer
During your use or interaction with the Services, we collect information which does not identify a specific natural person and cannot reasonably be used for such identification ("Non-Personal Data"). Non-Personal Data collected may include technical information regarding your device or browser, type of operating system, scope, frequency, interactions with the website, and other technical information regarding the device used — all is considered as Non-Personal Data when collected on an aggregate basis, or otherwise not combined with any identifiers.
We further collect information that identifies or may, with reasonable effort, be used to identify an individual ("Personal Data"). The types of Personal Data that we collect as well as the purpose for processing such data are specified below.
| Personal Data Set | Purpose and Operations | Lawful Basis (GDPR) |
|---|---|---|
| Registration & Account Data When you create an account, we collect your email address, name, and authentication credentials. You may optionally provide additional profile information. |
We use the Registration Data to create an account, for authentication and identification purposes, to designate your account and provide requested Services. We will use your email to send operational messages such as invoices and service-related messages. | Registration Data and Account Data are processed for the purpose of performing our contract with you. Processing for Direct Marketing is subject to our legitimate interest; you may opt-out at any time. |
| Online Identifiers & Usage Data When you use the Services, we or our third-party partners identify you through Online Identifiers such as IP address, cookie ID, and agent identifiers. We also process usage data regarding your interaction with the Services including features used, timestamps, duration of use, click stream data, and errors. |
Online Identifiers and Usage Data are used for analytics and operational purposes, correcting errors and bugs, to secure our Services and related systems, to enable you to use Personal Data and to provide you with its functionalities. | When the processing of Personal Data is for operations and providing the Services' functionalities, the lawful basis is contract necessity. When for marketing or tracking purposes, we will obtain your consent where required under applicable laws. |
| AI Tools — Inputs & Outputs When you use our AI video generation tools, you provide Inputs (text prompts, images, video, audio) and we generate Outputs (generated video content). We process this data to provide the Services. |
We process Inputs to generate the Outputs you request. Inputs are usually retained for a short-term period of up to 30 days after the Outputs are generated, except where: (i) you provided consent to further retain; or (ii) required for legal compliance. Outputs are stored until you request deletion. | We process the Inputs, metadata, or other information you voluntarily choose to provide, to create the AI Tools Outputs and optimize their results, for the purpose of providing the Services and performing our contract with you. |
| Payment Information When you purchase Credits or subscribe to a plan, we collect billing information including payment method details processed through our third-party payment processors (e.g., Stripe). |
Payment information is collected and processed for billing, invoicing, fraud prevention, and to fulfill our contractual obligations to you. We do not store full payment card numbers; these are handled by our PCI-compliant payment processors. | Processing is necessary for the performance of our contract with you and compliance with legal obligations. |
We collect Personal Data through the following methods:
We use cookies and similar tracking technologies to collect information about your browsing activities. You can manage your cookie preferences through your browser settings. Essential cookies that are necessary for the operation of the website cannot be disabled.
We use the following types of cookies:
We may share your Personal Data with the following categories of recipients:
We do not sell your Personal Data to third parties.
Depending on your jurisdiction, you may have the following rights regarding your Personal Data:
To exercise any of these rights, please contact us at privacy@purplesquirrelmedia.io. We will respond within the timeframe required by applicable law.
We retain Personal Data only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. When determining the appropriate retention period, we consider the amount, nature, and sensitivity of the Personal Data, the potential risk of harm from unauthorized use or disclosure, and the purposes for which we process the data.
We implement and maintain appropriate technical and organizational security measures designed to protect the security, confidentiality, and integrity of your Personal Data. These measures include encryption in transit and at rest, access controls, regular security assessments, and incident response procedures. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
Your Personal Data may be transferred to, stored, and processed in countries other than your country of residence. When we transfer Personal Data outside the European Economic Area (EEA) or UK, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.
Our Services are not intended for use by individuals under the age of 18. We do not knowingly collect Personal Data from children. If we become aware that we have collected Personal Data from a child under 18, we will take steps to delete such information promptly. If you believe a child has provided us with Personal Data, please contact us at privacy@purplesquirrelmedia.io.
If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act ("CCPA"), provides you with additional rights regarding your Personal Data, including the right to know, right to delete, right to correct, and right to opt-out of the sale or sharing of Personal Data. We do not sell or share your Personal Data as defined under the CCPA. To exercise your rights under the CCPA, please contact us at privacy@purplesquirrelmedia.io.
If you are located in the EEA or UK, this Privacy Policy further details our lawful basis for processing Personal Data, information regarding cross border data transfer and your rights, your rights related to Personal Data we process, as well as additional information we are required to disclose to you under the EU and the UK General Data Protection Regulations (collectively "GDPR"). Our lawful bases for processing include: contract performance, legitimate interests, consent, and compliance with legal obligations.
If you are located in Brazil, your Personal Data is processed in accordance with the Lei Geral de Proteção de Dados ("LGPD"). You may exercise your rights under the LGPD by contacting us at privacy@purplesquirrelmedia.io.
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
By Email: privacy@purplesquirrelmedia.io
By Mail:
Purple Squirrel Media LLC
Attn: Privacy
contact@purplesquirrelmedia.io